How I Landed Clients Without a Big Name — And You Can Too

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How I Landed Clients Without a Big Name — And You Can Too

Let’s be honest — most people think you need a big following, a fancy website, or industry fame to land high-paying clients.

I had none of that.

When I first started selling my services, I was unknown. No massive portfolio. No big client names to flaunt. Just me, a quiet confidence, and a skill I knew people needed.

What made the difference?
Learning how to sell the right way.


I Focused On The Person, Not The Pitch

I wasn’t spamming people or copying cold email templates from the internet. I did my research, found businesses I truly wanted to help, and reached out with intention.

Instead of saying:

“Here’s what I do. Hire me.”

I said:

“I noticed you’re not using lead magnets on your homepage. Would you be open to a quick chat? I’ve helped others fix this and boost conversions.”

That one message led to my first two paying clients.

The key?
I made it about them, not me.


I Charged Based on Value

At the beginning, I undercharged. Like most beginners, I feared rejection.

But once I realized the results I was delivering — real sales, new leads, and clearer messaging — I shifted my pricing from hours worked to value delivered.

One client told me, “This work helped us get five new leads this week.”

That’s when I stopped selling time and started selling outcomes.


I Followed Up (Without Feeling Pushy)

Most people stop after one message.

But I always sent a friendly follow-up like:

“Just checking in — totally understand if now’s not the time. But if this is still on your radar, I’d love to help.”

Often, that second message got a response. Not because I was pushy — but because I was persistent with purpose.


The Lesson?

You don’t need to be well-known to get clients.
You need to:

  • Know what you offer.
  • Communicate it clearly.
  • Make it about them.
  • Follow up like a human being.

If I could sell without fame, so can you.

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